If you haven't done so already, check out WOMMA's Case Study Library. It's a great resource, packed with fantastic examples of word of mouth marketing in action from WOMMA member companies. Full of tactical strategies and numbers-based results, WOMMA's Case Study Library is the first and only resource of its kind dedicated to word of mouth marketing.
>> WOMMA members: You can strut your stuff, too. Submit your case study, and show off your best word of mouth work to the world at large via WOMMA's Case Study Library. It's the go-to place for examples of WOM -- and your work should be showcased there.
If you submit a case study between now and Sept. 1, 2008, you'll be in the running to win the word of mouth marketing industry's biggest accolade: The Wommie Award. Wommie Award winners will be invited to present their winning case studies at the 2008 Word of Mouth Marketing Summit, which is take place on Nov. 13-14, 2008 in Las Vegas.
The internal shift that occurs when a company decides to move into the social media space requires a lot of small shifts on the back end -- especially in the marketing and communications departments. And these changes will undoubtedly butt up against an operational mindset that resists change. So what can a company do to prep for these shifts? On the Digital Influence Mapping Project blog, WOMMA Board member John Bell offers up some suggestions, including inviting in new ideas, committing to trying new things, and finding a way to "reward" failures.
As more and more companies look to hire social media and word of mouth marketing experts, it begs the question: What makes a great word of mouth hire? On his Damn! I Wish I'd Thought of That! blog, Andy Sernovitz posted a write up of the qualities a fantastic WOM hire should have. Gathered partly from a poll of his Twitter followers, the list includes attributes such as: Social media familiarity and a footprint in social media platforms, the ability to evangelize and teach WOM techniques internally, amazing communication skills, knowledge of WOM ethics, and more.
More than 11 million internet users in the UK visited social networking sites at least once per month in 2007 -- and social network ad spending is rising to meet the influx of users, according to this article from MarketingVOX. In the UK, as well as in other foreign markets, social networking site Facebook has pulled ahead of MySpace, while MySpace still dominates (according to some reports) in the U.S.
This story from The Social Media Insider covers a new Twitter-er's experience, from the first, tepid login to the "ok let's get my hands dirty" stage, all the way to full-fledged Twitter submersion (complete with withdrawal symptoms that accompany the site's frequent outages). It's a good read for anyone who has ever looked at Twitter and thought, "What could anyone possibly get out of this wacky microblogging thing?"
If you haven't done so already, check out WOMMA's Case Study Library. It's a great resource, packed with fantastic examples of word of mouth marketing in action from WOMMA member companies. Full of tactical strategies and numbers-based results, WOMMA's Case Study Library is the first and only resource of its kind dedicated to word of mouth marketing. >> WOMMA members: You can strut your stuff, too. Submit your case study, and show off your best word of mouth work to the world at large via WOMMA's Case Study Library. It's the go-to place for examples of WOM -- and your work should be showcased there. If you submit a case study between now and Sept. 1, 2008, you'll be in...
The internal shift that occurs when a company decides to move into the social media space requires a lot of small shifts on the back end -- especially in the marketing and communications departments. And these changes will undoubtedly butt up against an operational mindset that resists change. So what can a company do to prep for these shifts? On the Digital Influence Mapping Project blog, WOMMA Board member John Bell offers up some suggestions, including inviting in new ideas, committing to trying new things, and finding a way to "reward" failures....
As more and more companies look to hire social media and word of mouth marketing experts, it begs the question: What makes a great word of mouth hire? On his Damn! I Wish I'd Thought of That! blog, Andy Sernovitz posted a write up of the qualities a fantastic WOM hire should have. Gathered partly from a poll of his Twitter followers, the list includes attributes such as: Social media familiarity and a footprint in social media platforms, the ability to evangelize and teach WOM techniques internally, amazing communication skills, knowledge of WOM ethics, and more....
WOMMA believes that every participant in word of mouth marketing has a vested interest in preserving the integrity of the industry. As part of our ongoing commitment to WOM marketing ethics, WOMMA has created a Membership Ethics Advisory Panel (MEAP), as well as a standard set of procedures for disciplinary actions against current members to enforce WOMMA's Ethics Code and review prospective WOMMA members for ethical practices. >> WOMMA members: This is a great way to take a proactive stance and participate in WOMMA's ongoing ethics processes. In order to be eligible to serve on the MEAP, panel members must meet the following criteria: 1. Be an employee of a WOMMA member company in good standing 2. Hold a management...
More than 11 million internet users in the UK visited social networking sites at least once per month in 2007 -- and social network ad spending is rising to meet the influx of users, according to this article from MarketingVOX. In the UK, as well as in other foreign markets, social networking site Facebook has pulled ahead of MySpace, while MySpace still dominates (according to some reports) in the U.S....
This story from The Social Media Insider covers a new Twitter-er's experience, from the first, tepid login to the "ok let's get my hands dirty" stage, all the way to full-fledged Twitter submersion (complete with withdrawal symptoms that accompany the site's frequent outages). It's a good read for anyone who has ever looked at Twitter and thought, "What could anyone possibly get out of this wacky microblogging thing?"...
[Originally posted by Geno on Brains on Fire.] I’ll admit it, the only thing cool growing up with Oscar being my giving name was the Oscar Mayer hot dog song and the Wienermobile. A little flashback: Oh, I wish I were an Oscar Mayer wiener That is what I truly want to be ‘Cause if I were an Oscar Mayer wiener Everyone would be in love with me. On a recent trip to Madison, WI which also happens to be the home of Oscar Mayer Headquarters… I saw a Wienermobile. Well it perked my interest a bit and a quick Google search led my to a surprise the introduction of the MINI Cooper Wienermobile. Being a fellow MINI owner this...
