WOMMA Podcasts
Welcome to The WOMMA Word podcast series!
The WOMMA Word podcast series provides listeners with up-to-the-minute
perspectives on current WOM issues from some of the industry's most
influencial experts. Here at WOMMA our mission is to make word of mouth
part of the mainstream marketing mix. We do that with our work on best
practices, effective measurement, and ethical standards. This podcast
is part of our educational series on these issues. So tune in, listen
up, and hear from some of the top thinkers in word of mouth marketing.
So tune in, listen up, and hear from some of the top thinkers in word of
mouth marketing.
Episode #002: CIC IWOM China Podcast
Tune in and hear CIC IWOM China Founder and CEO Sam Flemming delve into the online world in China. The online population in China has recently lurched ahead of the U.S. internet population, offering a wealth of opportunity for companies looking to use online WOM in the country — specifically for data mining purposes. Find out the latest trends in the socialized world of online China and hear how one brand, Pepsi, tapped into the online WOM and used what they found to create a successful campaign.
Episode #001: Leveraging Your Brand Fans
This podcast features Gene Kendrick from the Varnson Group, Amy Cotteleer from A Squared Group, and Steve Bryant from Publicis discussing what brands should do to embrace their enthusiasts -- while still protecting their intellectual property and navigating legal issues. The discussion was kicked-off in response to some recent big brand "fumbles" that raised important questions about what brands can do to best manage leverage their fans.
