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See Something Here Worth Talking About? Spread the Word — It's What We Do!

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The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

Measurement

WOMMA is leading the efforts to measure and track the ROI of word of mouth marketing. We're helping marketers quantify, track, plan, and buy all forms of word of mouth, and get better results when they do. Our work is essential to making word of mouth a core part of the mainstream marketing mix.

Research Council

More than 50 of the top minds in word of mouth measurement working to define standards and techniques.

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WOMMA Terminology Framework

The first standards in measuring word of mouth. A common language for word of mouth tracking and measurement.

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Measuring Word of Mouth

Topics are now being accepted for the next volume of "Measuring Word of Mouth." Members are invited to contribute a paper or article and add to the growing body of knowledge in word of mouth research.

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WOMMA's Metrics Conferences

Every year, WOMMA hosts data-rich events especially for word of mouth researchers. Look to our past and upcoming conferences for a wealth of word of mouth numbers, presentations, and more.

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