We’ve all found ourselves in that delicate, slightly cumbersome situation of receiving not exactly what we’ve ordered, or at least, what we thought we’d ordered. There are two usually ways for such circumstances to play out. We may simply accept the mistakenly received order, glower, limping away disappointed. Or, sometimes, we confront the employee at hand, hope for a kindhearted reaction, and walk away ebulliently satisfied. WOMMA member Sean O’Driscoll recently found himself watching that satisfying second outcome unfold at Starbucks, and realized it was the perfect conditions for the creation of positive WOM.
Twitter, certainly. Facebook, obviously. Online video à la Youtube & Google Video, okay, we’ll bite. But then again, what about Wikipedia? What about wikis in general? The Experience Economist asks, what is social media; can anyone really define it? In a stellar post about the history of “social media” (including a frolic through 1970s Quisp vs. Quake cereal culture), “social media” today, and the future of trying to pin down a definition for “social media,” the Experience Economist takes us on a journey vitally important to understanding WOM today.
In the volatile world of Web 2.0, viral vids can inject more positive WOM in hours than ever thought imaginable. Negative WOM can undo all of that good fortune, and in half the time. In this ever-present and sometimes turbulent reality, the critical role of bloggers in this process has never been more significant. Social media marketer Kate Trgovac asks and answers the questions chiefly pertinent to this discussion: Do I pitch to bloggers? Why, and if so, how? They’re not easy questions to answer, and is there is no one solution. But Kate helps us get a start in the right direction.
Shelfari, the social network for books lovers and recommendation sharing lovers, is now under the tutelage of Amazon.com. Amazon, which initially invested $1 million in Shelfari in early 2007, has been expanding its territory recently. The evolution of Amazon, first from bookseller, now to Kindle e-book seller, will certainly be impacted by the acquisition of Shelfari. Look for existing Kindle get togethers to mix with Shelfari parties. For their part, Shelfari executive Josh Hug thinks the small company would now be able to create “innovative new tools” with a lot “of new opportunities to benefit each of you.”
Two years after MySpace’s reached the seemingly unreachable number of 100,000,000 users, so too has the social network Facebook reached that mark. For MySpace, the journey took 3 years, while it took Facebook 4.5 years. And yet, after all of that time, and all of those users, Facebook is still innovating, still updating its interface, and still trying to figure out how to best leverage its user base for monetization. In fact, Facebook’s recent style facelift is riding low favorability ratings; only 20% of Facebook users have opted in for the new interface.
We’ve all found ourselves in that delicate, slightly cumbersome situation of receiving not exactly what we’ve ordered, or at least, what we thought we’d ordered. There are two usually ways for such circumstances to play out. We may simply accept the mistakenly received order, glower, limping away disappointed. Or, sometimes, we confront the employee at hand, hope for a kindhearted reaction, and walk away ebulliently satisfied. WOMMA member Sean O’Driscoll recently found himself watching that satisfying second outcome unfold at Starbucks, and realized it was the perfect conditions for the creation of positive WOM....
Twitter, certainly. Facebook, obviously. Online video à la Youtube & Google Video, okay, we’ll bite. But then again, what about Wikipedia? What about wikis in general? The Experience Economist asks, what is social media; can anyone really define it? In a stellar post about the history of “social media” (including a frolic through 1970s Quisp vs. Quake cereal culture), “social media” today, and the future of trying to pin down a definition for “social media,” the Experience Economist takes us on a journey vitally important to understanding WOM today....
In the volatile world of Web 2.0, viral vids can inject more positive WOM in hours than ever thought imaginable. Negative WOM can undo all of that good fortune, and in half the time. In this ever-present and sometimes turbulent reality, the critical role of bloggers in this process has never been more significant. Social media marketer Kate Trgovac asks and answers the questions chiefly pertinent to this discussion: Do I pitch to bloggers? Why, and if so, how? They’re not easy questions to answer, and is there is no one solution. But Kate helps us get a start in the right direction....
Shelfari, the social network for books lovers and recommendation sharing lovers, is now under the tutelage of Amazon.com. Amazon, which initially invested $1 million in Shelfari in early 2007, has been expanding its territory recently. The evolution of Amazon, first from bookseller, now to Kindle e-book seller, will certainly be impacted by the acquisition of Shelfari. Look for existing Kindle get togethers to mix with Shelfari parties. For their part, Shelfari executive Josh Hug thinks the small company would now be able to create “innovative new tools” with a lot “of new opportunities to benefit each of you.”...
Two years after MySpace’s reached the seemingly unreachable number of 100,000,000 users, so too has the social network Facebook reached that mark. For MySpace, the journey took 3 years, while it took Facebook 4.5 years. And yet, after all of that time, and all of those users, Facebook is still innovating, still updating its interface, and still trying to figure out how to best leverage its user base for monetization. In fact, Facebook’s recent style facelift is riding low favorability ratings; only 20% of Facebook users have opted in for the new interface....
Mark your calendar: WOMMA's Chicago cocktail reception at the state of the art kitchen at Calihan Catering is taking place on Tuesday, September 16, 2008 -- and we've also got a few other goodies to announce. Folks who attend this event will be entered in a drawing to win one of three prizes: * 50% off of one Word of Mouth Marketing Summit registration * $1,000 off one Summit sponsorship (of $5,000+) * One free ad in the Summit program book And, of course, everyone who attends will be able to rub elbows with local WOM aficionados in a unique, relaxed setting. Calihan Catering is opening the doors of its amazing kitchen to our word of mouth marketing crowd, where...
Can’t make it to the DNC in Denver or the RNC in Minneapolis? Don’t worry, the crush of social media applications covering the conventions will provide you with a heavy dose of political minutia. The pushers in this scenario include the likes of Digg, Delicious, Flickr, Seesmic, and Twitter, to name a few....
