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Word of Mouth Basic Training 2

Word of Mouth Basic Training 2

June 20-21
San Francisco

Attend WOMBAT 2 and you'll learn the latest WOM tips and techniques from the top experts succeeding in the field. This is real interaction -- not stuffy panels. Intense small-group discussions, focused breakouts, amazing networking, and personal one-on-ones are the signature of every WOMMA event. These real-world case studies will inspire you and help you become a successful word of mouth marketer.

FEATURED KEYNOTES:
Robert Scoble and Shel Israel, co-authors of "Naked Conversations"

GROUNDBREAKING AUTHORS:

  • Jackie Huba, co-author of "Creating Customer Evangelists" 
  • Ed Keller, co-author of "The Influentials"
  • Emanuel Rosen, author, "Anatomy of Buzz"

60+ AMAZING EXPERT SPEAKERS FROM:

Ammo Marketing, Bebo, BIGresearch, Biz360, Brains on Fire, ComBlu, DuPont, Echopinion!, eCRUSH, Electric Artists, ExactTarget, Freestyle, Ice.com, Informative, Intuit, Keller Fay Group, Ketchum, Microsoft, MotiveQuest, RealTravel, Rowland Communications Worldwide, VoodooVox, Wildfire and more.

LEARN TO GET PEOPLE TALKING!
http://www.womma.org/wombat2

OMMA Hollywood: Internet 2006

March 27-28th, 2006
Hilton Los Angeles, CA

The 100% Solution Conference and Expo

OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Los Angeles two full days.

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Customer Reference Forum

March 29-31, 2006
San Francisco, CA

Join the largest available collection of leading reference professionals in the world at the W Hotel.

--Keynote by Fred Reichheld.
--Kickoff by Promise Phelon.
--Our goal: turning your B2B customers into a sales and marketing force.

Last year, we drew leaders from many of the top reference programs in the world, including HP, Microsoft, Intel, Oracle, IBM, Research in Motion, SAP, SAS, VeriSign, Novell, Mercury and dozens of other top firms.

-- Click here to see testimonials
-- Pictures from past events

"Solid references are the heart of B2B customer evangelism. I keynoted at last year's conference and thought the sessions were quite valuable and instructive." Jackie Huba, co-author, Creating Customer Evangelists.

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RSS Summit

February 27- March 1
Cambridge, MA

This year's executive RSS summit is designed to share experiences, new tools, lessons learned and best practices with marketers, advertisers, and public relation professionals across industries and country borders. The elite speaker faculty was carefully chosen because of their accomplishments in the area of online communications. You will learn from public relations professionals, media gurus, online advertising leaders and interactive marketing experts. We offer you a place to open your mind to the creative capabilities social media technology presents. Whether you are already involved in blogging and RSS feeds as a piece of your strategy or are looking to enter into this area, this two-day, double-tracked conference will provide you with a tool box of ideas and proven strategies you can manipulate to fit your needs.

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Word of Mouth vs. Advertising

September 28, 2005
New York, NY

Download photos, presentations, and audio.

 

Measuring Word of Mouth

July 13 , 2005
Chicago, IL

Download photos, presentations, and audio.

WOMMA's Word of Mouth Basic Training 1

January 19-20, 2006
Orlando, FL

 

THE BIGGEST WORD OF MOUTH EVENT EVER

Master the art of word of mouth, viral, buzz and blog marketing
* 50+ experts * Dozens of case studies
* Essential how-to's
* Amazing networking

Keynotes from Bob Garfield, Don Peppers, Fred Reichheld, Ed Keller, Jackie Huba, George Silverman, Douglas Atkin and more.
* Learn from real case studies and how-to lessons
* Meet the world's leading word of mouth experts
* Master the core skills to succeed with WOM
* Discover how to implement WOM at your company
* Network like crazy at the biggest word of mouth event ever
* Understand critical issues around ethics and honesty
* Measure and track the ROI of word of mouth
* Enjoy an official event from WOMMA, the association that brings together the amazing people who are building this fantastic industry.

LEARN TO GET PEOPLE TALKING!
http://www.womma.org/wombat

Word of Mouth Marketing Summit

March 29-30, 2005
Chicago, IL

Download photos, presentations, and audio.

Shop.org First Look

January 23-25
Atlanta, GA

irstLook brings together Internet and multichannel retailers to discuss online retailing best practices from the winter holiday season as well as to prepare strategies for the coming year. During the event, Shop.org presents the results of its eHoliday Mood Study, a survey conducted during the online holiday shopping season to obtain feedback from both online retailers and consumers.

http://www.shop.org/firstlook06

Syndicate

December 12-14, 2005
San Francisco, CA

Syndicate is the premier event for content syndication trends. This B2B conference provides awareness, clarity, education, deal-making and strategic business opportunities surrounding the emergence of online media syndication. Advertising and marketing executives will learn how to integrate RSS / syndication tools into their marketing campaigns to directly inform and interact with their customers. Hear case studies from industry experts on how syndication sources are transforming the way businesses do business, and can be utilized for future business and revenue-generating models. The Advertising in Consumer Generated Media tutorial is a must-attend for advertising professionals who want a leading edge in the industry.

WOMMA MEMBERS SAVE 30%
USE CODE H0102

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Beyond Blogs and Social Networks

December 1-2, 2005
Jersey City, NJ

How consumer generated media and the virtual handshake will make or break your business.  

WOMMA members save $400

Click for details

Member Meal #1 Chicago Members-Only Lunch

March 15, 2006
Chicago, IL

We'd like to invite you to join the Chicago-area WOMMA members for an informal member lunch. There will be NO speakers, NO panels -- just a chance to relax, shoot the breeze, do a few deals, and dig into huge platters of scrumptious food. Spend some time with people like you who get it -- who see the wonders of WOM, jumped in with WOMMA early, and share your excitement about the future that we are building together. This is one event you definitely don't want to miss!

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AD:TECH New York

November 7-9, 2005


Come hear today's thought leaders address the evolving marketing landscape and learn their point of view on the Age of Engagement. Find out what they're doing and how you can apply their ideas to your business.

Stay for the valuable networking opportunities for informal access to key contacts and “insider” opinions. Issues to be addressed include:

* Brand Leaders Share Experiences
* Trends, Datapoints, Consumer Insights
* Blocking and Tackling: The Gritty Data Details
* Strategic Roadmaps, Plans and Checklists
* Case Studies of Integrated Programs

If you are a CEO, CMO, marketing executive, advertising executive, brand manager, product manager, media director, media buyer, media planner, interactive solutions provider, creative director, or web publisher, AD:TECH is a must-attend event.

WOMMA MEMBERS SAVE 20% USE CODE GCH2P

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Consumer Controlled Media

November 11 - Scottsdale
December 2 - New York
January - Chicago

The truth is, marketers have never had an easy time breaking through the clutter and reaching their target markets – ever. In this era of ever-increasing marketing accountability, marketers are accountable for more than results, you need to be aware of how consumers from around the globe and across the street are interacting with your brands and conversing about your products. Consumer-led marketing is changing how customers interact with your brand and transforming your business. Are you prepared?

WOMMA MEMBERS SAVE $275
Ask for AMA Member Rate

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BlogOn 2005 Social Media Summit

October 17-18
New York, NY

ARE YOU READY FOR THE NEXT STEP? You’ve heard the buzz about blogs, RSS, podcasting and other social media. Now it’s time to get down to business at BlogOn 2005. Learn how to make strategic investments in social media to create more meaningful conversations with customers. Hear best practices and case studies from experts who’ve been in the trenches and understand your challenges. This exclusive summit will bring together forward-thinking decision makers from the marketing, communications, advertising, media, tech and investment communities. Space is limited - sign up today!

WOMMA MEMBERS SAVE $100
(Use Discount Code: WOMMA25)

http://www.blogonevent.com

Marketing Without Advertising

May 18-19 2006
Barcelona, Spain

This 2nd International Word-of-Mouth Marketing Conference is dedicated to “Marketing without Advertising” and designed to share new experiences, tools, lessons learned and best practices with marketers, researchers, and WOM professionals across industries and country borders. We will cover a wide range of newly evolving marketing tools from brand community building, mobile, and skype marketing to all areas of word-of-mouth marketing and social media like vblogs and podcasts as well as the combination of these methods. The elite speaker faculty was carefully chosen because of their accomplishments in the respected area. We offer you a nice place in Barcelona, Spain to open your mind to the new evolving marketing areas and will provide you with a tool box of ideas and proven strategies and tactics from some of the leading people in the business. WOMMA members save €100 Learn More

Customer Reference Forum

October 24-25, 2005
Boston, MA


SEE HOW IT’S DONE! Learn how major B2B firms are IMPLEMENTING the critical concepts being developed by WOMMA’s deep thinkers and other luminaries. Learn how SAP’s top management has embraced Fred Reichheld’s concept of Net Promoters® to grow revenues. See how SAS EMEA deploys customers as sales people, and how they’re closing deals at its annual user forum. Learn how Adobe and Siebel (Oracle) build database and software applications that allow field sales people located anywhere to access the right customer referral at the right time. Keynoted by Jackie Huba, co-author of Customer Evangelists.

WOMMA MEMBERS SAVE $100
(Use Discount Code: WOMMA)

Visit Site Here

The International Word-of-Mouth Marketing Conference

October 6-7, 2005
Hamburg, Germany

 

There’s one heck of a huge digital melting pot out there. Isn’t it time you broadened your marketing world-view? Get the truly international buzz about the buzz. Learn and share with a mentally intoxicating global selection of some of WOM world’s most innovative and intelligent minds. Integrate WOM into your marketing strategy. Get and keep consumers talking. Employ social media online and offline. Understand WOM’s cultural differences. Access the latest research findings from the leading universities and specialists on the planet. Profit from non-profit via a research fund, shaped by participants and funded by all conference profits. Meet the world!

WOMMA MEMBERS SAVE €300
USE CODE "WOM Intl 05"

http://www.b-s-i.org

OMMA Conference and Expo

September 27-28, 2005
New York, NY

Online Media, Marketing and Advertising Conference and Expo is designed by and for the online marketing community. Through the oversight of MediaPost’s editorial staff, each track is designed specifically to deliver fresh, relevant information of genuine value to the target audience. We’re going to ensure that by getting your feedback as YOU help us program this conference. In addition to the conference, 100+ booths will pack the show floors, providing a focal point for the breakthroughs in technology, strategy and insight that the conference applauds.

WOMMA MEMBERS SAVE $100


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Ad:Tech Chicago

http://www.ad-tech.com/July 11-12, 2005
Chicago, IL

Come hear today's thought leaders address the evolving marketing landscape and learn their point of view on the Age of Engagement. Find out what they're doing and how you can apply their ideas to your business.

Stay for the valuable networking opportunities for informal access to key contacts and “insider” opinions. Issues to be addressed include:
* Brand Leaders Share Experiences
* Trends, Datapoints, Consumer Insights
* Blocking and Tackling: The Gritty Data Details
* Strategic Roadmaps, Plans and Checklists
* Case Studies of Integrated Programs

If you are a CEO, CMO, marketing executive, advertising executive, brand manager, product manager, media director, media buyer, media planner, interactive solutions provider, creative director, or web publisher, AD:TECH is a must-attend event.

WOMMA MEMBERS SAVE 20%
USE CODE GCH2P

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OMMA West

June 6-7, 2005
San Francisco, CA

At OMMA WEST you’ll take home tools and knowledge of immediate value to your position with focused conference tracks for Media, Marketing, Advertising and Online Publishing, Search, Behavioral Targeting, Cross-Media Integration, Gamechangers and Creativity Unbridled. Participate in the industry's most vital debates: how to re-aggregate media which has dis-integrated, and how to market in an era of consumer control. Hear the most provocative thinkers in the industry consider the state of modern marketing and what it means to you.

WOMMA MEMBERS SAVE $100
USE CODE OWW05

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ISPCON

May 24-26, 2005
Baltimore, MD

The Leading Event for Wired and Wireless ISPs.

THE #1 EXHIBIT HALL IN THE ISP INDUSTRY
The ISPCON exhibit hall is the only place to see everything at once, touch what's next and buy what's best.

THE #1 CONFERENCE IN THE SERVICE PROVIDER INDUSTRY
An unmatched six-track conference that delves into the nitty-gritty of overclocking your business to exploit opportunities with knowledge and vision.

THE #1 GATHERING OF SMART MAVERICKS
Only the brightest, risk-tolerant people can prosper while challenging huge monopolies. Having lunch with a few hundred minds like yours is invaluable.

WOMMA MEMBERS SAVE $245.
USE CODE WOMS05.

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AD:TECH San Francisco

April 25-27, 2005
San Francisco, CA

Read: WOMMA Members Teach Best Practices at AD:TECH

Join WOMMA members at the best interactive marketing show there is. We'll be hosting multiple panels, meetings, and social events.

More than ever, on-going interaction between brands and consumers is required if advertisers are to stay relevant and provide value. AD:TECH's Conference and Expo captures the insights, tools and techniques that today’s business and marketing leaders need to profit from these transitional times.

Brand Leaders Share Experiences
Industry icons, entrepreneurs and brand experts will share their thoughts and experiences on this important and evolving topic.

Current Issues to be Addressed Include:

* Trends, Datapoints, Consumer Insights
* Blocking and Tackling: The Gritty Data Details
* Strategic Roadmaps, Plans and Checklists
* Case Studies of Integrated Programs

WOMMA MEMBERS SAVE 20%.
USE CODE GSF2P

Learn more

Digital Marketing Conference & Expo

April 19-20, 2005
New York, NY

WOMMA MEMBERS SAVE $250

The Shop.org Online Marketing Workshop

http://womma.org/pages/2005/04/womma_at_shopor.htmApril 20-22, 2005
Bal Harbour, FL

Read about WOMMA at Shop.org

AD:TECH New York

Nov. 8-10, 2004
New York, NY

WOMMA members led multiple information-rich, standing-room-only panels. Clearly, the marketing industry is hungry for more information on WOM, and they are turning to WOMMA to give it to them.

Word-of-mouth, viral, and buzz issues were clearly dominant themes throughout the event. 7,000 marketers attended the show, and anything related to our topic area was in hot demand. The two WOM-specific panels were as crowded as the keynote sessions. WOMMA's key issues were major discussions on many related panels, including blogs, email, and consumer-focused branding.

WOMMA members who were featured on panels include: Jan Marie Zwiren, Edelman; Dave Balter, BzzAgent; Pete Blackshaw, Intelliseek; David Godes, Harvard Business School; Jonathan Carson, BuzzMetrics; Ed Keller, NOP World; Mike Nazzaro, Intelliseek; Andy Sernovitz, WOMMA; Mike Nazzaro, Intelliseek; and Jonathan Nelson, Organic.

Webinar: Roundtable on WOM Ethics

Aug. 24th, 2004

 
Panelists included: David Reis (DEI Worldwide), Jonathan Carson (BuzzMetrics), Jan Marie Zwiren (Edelman Communications), Dave Balter (BzzAgent), and Jackie Huba (co-author of Creating Customer Evangelists).

Key questions covered:

* How do marketers nurture and grow a "trusted" word of mouth space?
* What are the risks of "shills" being employed by marketers to promote products on message boards, forums, chat rooms, or even offline?
* Are there key lessons we might draw from the history of spam or intrusive pop-up advertising that might better inform word of mouth marketing practices?
* Who's doing it right? Who's doing it wrong? (Yes, we addressed controversial issues head-on.)

See the presentation here.

Please note: This was an informal, open conversation. Content of the presentation serves solely as topics of conversation, not official WOMMA policy.

INBOX

INBOXMay 31-June 1
San Jose, CA

INBOX is the premier event for everything email. This B2B conference looks far, wide and deep into the issues that confront you as an online marketer. Learn how to harness email effectively and responsibly to meet your marketing campaigns and media goals. Our Email Service Provider Shootout is a must-attend for marketing professionals who need a one-stop shop to compare each features and benefits of multiple providers at in one place!

WOMMA members save $100
Use Code WMA6

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WOMMA's Word of Mouth Marketing Summit & Research Symposium

December 12-13, 2006, Washington, D.C. 

Word of Mouth works better - Do it right and do it now

The Only Complete Course in WOM, Viral, Buzz, & Blog Marketing

This is the most important conference on the art and science of word of mouth marketing. The best in the business to learn, network, and master this essential topic.

You need to be here - it's the place to learn to use viral, buzz, blogs, word of mouth, evangelism, grassroots, social media, and any other customer-centered marketing strategies.

Your entire team needs to be here - WOM is changing marketing, sales, customer service, and senior management. Don't leave anyone behind.

Your clients and agencies need to be here - WOM impacts how you all work together. Get everyone on the same page.

Learn more.

 

Corante 2006 Innovative Marketing Conference

Corante EventJune 8-9
New York City

Join Corante and the Center on Global Brand Leadership of Columbia Business School for the 2006 Innovative Marketing Conference , a provocative and illuminating look at how marketing is changing in the face of deeply disruptive forces. The Innovative Marketing Conference will take place at Columbia in New York City from June 8-9. and features a series of enlightening talks, panels, workshops, and networking events designed to send you back to your companies with actionable learnings, implementable insights, and industry contacts that can help you solve existing problems, develop new approaches and practices, and propel your company forward.

Learn more and sign up now for more than 10% of the early-bird discount:
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P2P Media Summit

DCIA SummitJune 22-23 McLean, VA

This first annual global DCIA Conference & Exposition will cover policy, marketing, and technology issues affecting commercial development of the emerging high-growth peer-to-peer (P2P) industry. Keynote speakers and panelists include industry leaders; exhibits and demonstrations feature top products and services. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.

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OMMA New York: The Internet: Back on Speed

September 25-26, 2006, New York

OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor.

The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in New York for two full days.  For more information, please click here.

WOMMA MEMBERS SAVE $200
USE CODE
OENYCSPDISCWMA06

Word of Mouth Marketing Summit

October 2-3, 2006, London, UK

This conference will enable you to discover the power of consumer advocacy through viral, buzz and experiential campaigns. We’ll cover the impact that just one little blog can have on your brand and also how to measure the success of your campaigns.

You’ll walk away thinking “why haven’t I already incorporated this into our marketing mix?” Featuring an exciting line up of director level marketers from a range of industries, including: Volvo, Ann Summers, Hewlett Packard, Yahoo! & ITV and leading agencies WWAV Rapp Collins, Albion London & Comment UK share their expertise and specific client campaign.

For further information please click here

PROMO Live!

October 10-12, 2006, ChicagoPromo Live

Making it happen is a lot tougher than it used to be.
PROMO Live is about connecting with customers in new and innovative ways; infusing marketing outside the lines into everything you do.  Explore the trends in customer behavior and what you need to do to change.

Location: Chicago, IL
Featured Speakers:  Yahoo!, MTV Networks Mobile Division, McDonald's,
Pontiac, Sony Pictures Entertainment, trendwatching.com, WOMMA, Brand Experience Lab, Jack Morton Worldwide, Momentum Worldwide, JMP Creative Inc., Interference Inc., ePrize, Prophet, Activision, KaBoom!, Brand Keys, Catalina Marketing, ARC Worldwide, VisionEdge Marketing Inc., Brand Sense Partners, Hoy Newspaper, FUSE Marketing Group, Entertainment Marketing Partners, The Image Makers Inc., Electric Artists, Eurostar, Loyalty Lab, Upshot, TracyLocke, WonderGroup.

WOMMA MEMBERS SAVE 10%
USE CODE 'D10'

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Forrester's Consumer Forum 2006

October 24-25, 2006, Chicago

Humanizing The Digital Experience

Join us as we examine the new challenges facing your brand and current customer experience. Plus, discover innovative tools and practices that will help you humanize the digital experience — and obtain the economic benefits.

C-level executives from McDonald’s, NASCAR, Discover Financial Services, Neiman Marcus, Travelocity, Crispin Porter + Bogusky, and MIT Media Labs will share how their companies create online and multichannel experiences that connect with consumers’ emotions.

WOMMA MEMEBERS SAVE $200
USE CODE CFWO


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Mid Market eTail 2006

October 30- November 1, 2006, San Francisco

Setting The Standard For The Midsize Online Retailing Community: Driving Profitiblity While Keeping Your Costs Down

This is the one event that understands the fast-paced nature of the midmarket retail industry, and the unique pressures that midsize retailers are faced with every day. Come and discover best practices that are focused on driving profitability for your online retail business while staying within your budget. You will gain knowledge about solutions that will fit in with your internal systems and help your company stand-out in this increasingly competitive environment.

WOMMA MEMBERS SAVE 10%
USE CODE WUS_XP41

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Fall 2006 Customer Reference Forum

November 8-10, 2006, Dallas 

Sales people don’t sell anymore. Customers do.

That’s a growing consensus among many of the top global companies in the world, a large portion of whom are sending representatives to the next US Customer Reference Forum in Dallas. Join customer marketing professionals from SAP, Hewlett-Packard, EMC, Dell, Oracle, Intel, EDS, Research in Motion, VeriSign, Microsoft and many other great firms. Learn how to leverage your Net Promoters and multiply their opportunities to recommend your firm to buyers, analysts and the media. Learn how to develop systems that deliver the ideal reference to a sales person when and how she needs it. Learn how to work with partners to expand your reference program. And much more.

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Word Up! - Canada's Word of Mouth Marketing Conference : Members Save 10%

November 14, 2006 - Toronto, Ontario, Canada

Word Up! - Canada’s Word of Mouth Marketing Conference will be held in Toronto, Canada on November 14th. Industry leaders from across North America from companies such as Ice.com, Matchstick and Edelman will gather to share case studies, success stories and techniques on how you can get the most out of using Word of Marketing in your online and offline marketing efforts.

Who: Presidents, Vice Presidents, Editors, Publishers, Media Sales, Advertising Executives, Media Planners, Marketers, Brand managers, Content Producers, Public Relations from industries such as - education, government, non-profit, automotive, technology, finance and consumer packaged goods. Where: Design Exchange 234 Bay Street, Toronto, Canada
When: November 14th - 9:00AM to 5:30PM

WOMMA MEMBERS SAVE 10%
USE CODE wommasentme

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Consumer Marketing Forum EMEA 2006: Integrating Social Media

November 20-21, 2006, London, UK 

With blogs, social networks, review forums, online file-sharing options, and communities at their finger-tips, consumers are increasingly turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix. Join this Forrester Forum and find out how!

Featuring speakers from companies such as MTV, Chevrolet, and Mazda Europe, senior executives and analysts will share how media, telecom, advertisers, and retailers are successfully shifting their relationship with consumers from push to pull, from advertising to collaboration, from top-down to bottom-up.

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Powerful Customer-To-Customer Marketing and Advocacy Conference

December 6, 2006, London, UK

Revolution magazine, in association with Marketing is happy to bring you our inaugural Customer-to-Customer marketing and advocacy conference this December. Discover how to use high-impact digital and traditional engagement techniques to stimulate brand talk, create a buzz online and identify brand advocates, through: 1. Word Of Mouth 2. Web 2.0 3. Buzz 4. Online Communities 5. Consumer-Generated Content 6. Blogs 7. Viral 8. Brand Experiences

Advocates are the single biggest marketing tool you have in a customer-generated marketing world. Learn how to maximise your customer potential and get the brand talk you want from 13 leading experts.  

WOMMA MEMBERS SAVE 10%
To claim your discount please quote ‘WOMMA’ in the question "Where did you hear about this conference?" on the booking form and your discount will be automatically deducted.

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The Phelon Group One-Day Workshops

January 16: Effective Stakeholder Management: Building Strong Relationships

I need to improve our relationship with sales.
I have to figure out a better way to showcase our customer successes.
I need to figure out how to demonstrate our value using measurements.

Do these problems sound familiar to you? To help you achieve success, The Phelon Group is offering a series of one-day workshops designed to generate tangible results for your company. We share research, data, program frameworks and, more important, real-world examples of customer programs that can inspire you to implement clear, actionable plans that you can implement quickly.

Each full-day workshop brings together a small group of customer program professionals with experts from The Phelon Group. In a small group setting you will share insights, exchange feedback, tackle current challenges and walk away with an individual plan with clear objectives, actions and metrics that will help you measure and showcase your success.

Workshop fee: $950 per participant
Buy 10 seats for 2007 at a 10% discount

Please contact us at workshops@phelongroup.com to register or to learn more about this educational and insightful workshop series.

Future Marketing Summit

March 5, 2007, The Downtown Ballroom, New York

Future Marketing SummitsThe theme for this year's global events will be INTEGRATION. Through a series of innovative and challenging panel sessions we will be analysing the real opportunities for genuine integration in all aspects of brand communication from advertising to design, PR, branded entertainment, environments, live events and everything in between. Throughout the Summit you will see and hear leading thinkers as they discuss theory, develop application and ultimately provide answers for genuine INTEGRATION in the Future Marketing space.

This is not a day for platitudes or lectures; this is a day of confrontation, debate, new thinking and inspiration. Panel-based presentations, with some of the most experienced and outspoken people in the business provide the platform for the day. Presented ‘in the round’, the audience plays an active and key role in these events.

An invaluable opportunity for anyone involved in the brand communication environment. It is our intention to help delegates prepare their business, their staff and their client/agency relationships for the future.

WOMMA Members save 20% - Log into the Member Center to get the discount code.

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Fourth Annual What's Next Boomer Business Summit

March 5-6, 2007, Hyatt Regency, Chicago

Word of Mouth Marketing World Australia
How to Win in the $2 Trillion-Per-Year Boomer Market
Discover how to profit in the growing 50+ marketplace. Learn how to reach boomer consumers through word of mouth marketing, digital marketing, search and new distribution channels. See how purpose-driven brands became category leaders. Hear what the analysts know about financial services, health, beauty and wellness, lifestyles and healthcare. Learn from new research and case studies. Meet top thought leaders, renowned authors, media and bloggers at the “On the Beat” Luncheon. If you are a brand manager, corporate strategist, entrepreneur or a nonprofit executive responsible for growing boomer business, this Summit is for you. Register early and save!

WOMMA Members save 20% - Log into the Member Center to get the discount code.

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Word of Mouth - The Power of Consumers

March 8th, 2007, Warsaw, RadissonSas Hotel

The First Polish conference on Word of Mouth Marketing!

Great Reasons To Be There:

- Learn about Word of Mouth
- Understand the terms such as BUZZ, NET PROMOTER, PRODUCT SEEDING, CONNECTOR and more
- Discover why Word of Mouth is important for your company
- Find out how to measure WOM efficiency
- Learn from real case studies of the biggest worldwide brands
- Meet and listen to the Word of Mouth Marketing pioneers from the United States, Netherlands, Germany, Great Britain and Poland
- Discuss and exchange your experiences with marketers representing major global brands

Featuring key word of mouth marketing speakers such as:

* David Balter - founder of BzzAgent - leading worldwide Word of Mouth company from Boston; Co-author of the new book Grapevine: The New Art of Word-of Mouth Marketing
* Paul Marsden - from London School of Economics, managing director of clickadvisor.com; Co-author of the book Connected Marketing
* Pär Thunström - former vice-president of KRAFT Sweden - Founder of Buzzador - a Swedish Word of Mouth company

OMMA Hollywood Conference and Expo

March 19-20, 2007, Renaissance Hollywood Hotel, Hollywood

OMMA Hollywood Conference and ExpoOMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.

Learn more

Word of Mouth Marketing World Australia

April 2-4, 2007, Swissotel, Sydney, Australia

Word of Mouth Marketing World Australia
The southern hemisphere’s inaugural conference on Word Of Mouth Marketing will harness the expertise of pioneers such as Emanuel Rosen, Paul Marsden and other leading academic, marketing, business thinkers who drive the growth and success of this emerging field in all spheres of business.

Learn more

Or call Vanessa on +61 2 9005 0777

Exclusive Dinner for New York-Area Members and Friends

Join WOMMA in New York City on Wednesday, Jan. 31, for an evening of eating, drinking, and networking. NO speakers, NO panels -- just good food and great conversation. Never schmooze on an empty stomach!

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Search Engine Strategies New York 2007

April 10-13, 2007, Hilton New York

Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.

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2007 Customer Reference Forum

April 23-25, Claremont Resort, Berkeley, CA

Sales people don’t sell anymore. Customers do. Join customer marketing professionals for 2 days of intensive presentations and group discovery on how to turn customers into a sales and marketing force.

Our keynote speaker will be Ben McConnell, co-author of Citizen Marketers: When People are the Message, and the Church of the Customer Blog. We’ll have presentations and panels by seasoned reference professionals from many of the top reference programs in the world.

Our events attract leading reference professionals from many of the world’s top reference programs, including Hewlett-Packard, SAP, Microsoft, Oracle, Intel, IBM, BearingPoint, AT&T, Dell, Lucent Technologies, EMC, VeriSign, Research in Motion, SAS, EDS and dozens of other top global firms

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"Thank you very much for the very inspiring and well organized event. It is really a key event for reference marketing professionals."
Oguzhan Genis, Director
Customer Value & Reference Services, SAP

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"The Customer Reference Forum was incredibly valuable. I learned more in two days at the conference than I have in my first 9 months on the job!"
Liz Pedro
Customer Programs Manager, LANDesk

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Strategic Word-Of-Mouth Marketing

April 26-27, 2007, Grand Hyatt, Singapore

Come and join us to add value to your existing marketing mix and create evangelists out of your customers! Dr Paul Marsden, a leading expert in WOM will share with you how to fine tune your overall marketing plan to achieve outstanding results by using various WOM marketing tools. Interested, simply email Lay Ean Lim at lelim@uninetintelligence.com with subject line “WOMMA”.

SVAMA Marketing Thought Conference

May 31, 2007, Santa Clara Convention Center, Great American Ballroom

Revolutionary innovations start with an idea or concept that solves the challenges we face today. What is the next big idea to change the face of marketing? Are you the one to bring it to life? Join us as we discover “Ideas That Drive Results” Thursday, May 31, 2007, at the Santa Clara Convention Center.

Marketing Thought is a ground breaking mid-day conference that focuses on high level ideas and concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results.

This mid-day conference will feature the following:

-- Presentations from two nationally-recognized marketing thought leaders:
* Guy Kawasaki (The Art of Innovation
* Andy Sernovitz (Word of Mouth Marketing)

-- The Marketing Thought publishing contest where you’ll hear groundbreaking ideas and concepts from your fellow marketers.

-- Two networking sessions in our Partner Pavilion to collaborate with colleagues on how to improve the way we do business today.

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Green Communications - The Case Studies

Tuesday, July 24, 2007, Microsoft Executive Customer Briefing Center: 1290 Avenue of the Americas, New York, NY

The green movement is more than just the latest trend. Companies and organizations are asking themselves how they participate in the movement. Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing the corporate communicator and marketer.

To register, please visit www.bdionline.com/greencommunications . For a discounted rate of $155, use promo code greenwomma when registering. For inquiries, please call 800.830.6687.

OMMA New York

September 24-25, 2007
Hilton New York

Visit the event website

The OMMA New York Conference and Expo is the leading industry conference for the business of online media, marketing, and advertising during Advertising Week. Combining MediaPost's editorial voice and unrivalled reach of interactive advertisers and media decision makers creates an irresistible program for speakers, attendees, sponsors, and exhibitors alike. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in New York for two full days.

Exclusive discount for WOMMA members: $300 off

To get you exclusive member discount, log into the WOMMA Member Center

Advertising Research Foundation Course

Wednesday, September 26, 2007 during Advertising Week
8:30 AM – 11:30 AM
Time Life Building, New York City
1271 Avenue of the Americas (entrance on 50th)

The ARF presents a fascinating discussion of word of mouth marketing and the role of influencers in the industry. Join us as leaders in the field help you understand how word of mouth marketing works. Learn more about the theories behind influencers and their role. Plus, Fortune 500 marketers like P&G and Microsoft will share with you how they use WOM and will discuss some of their successes! This event is being presented by the ARF in conjunction with WOMMA.

WOMMA members can register free of charge by clicking here.

Patricia Seybold to Keynote Conference on Customer Advisory Boards

CAB Exchange Summit
Hayes Mansion, San Jose, CA
October 2-3 (with opening reception on the evening of October 1), 2007

Want to get your most important customers talking about you? Join the professionals who run leading Customer Advisory Boards (CABs) at Dell, Wells Fargo, Intel, AT&T, Genesys, Amdocs, Citrix Systems and other top firms. You'll learn key ways in which CABs improve research, product development, firm strategy, and of course, word of mouth for the firms who know how to develop them.

Exclusive discount for WOMMA members: 10%

To get you exclusive member discount, log into the WOMMA Member Center and then register for the event here.

Atlanta Integrated Marketing Summit

Atlanta, GA
Oct. 11, 2007

Atlanta’s business and creative marketers will participate in an intense half-day set of presentations from various disciplines including: consumer marketing, business marketing, advertising, and interactive media.

This event is the ultimate boot camp for professionals and students of marketing, advertising, public relations, creative fields, business, and education. The ATLANTA Integrated marketing summit will offer the latest thinking on integrated marketing, presented by high profile dynamic gurus, with dynamic examples and stories to share from a national and international perspective. An after-hours add-on will provide an opportunity for professionals to network and socialize.

Exclusive discount for WOMMA members: Pay only $65 to attend.

Log in to the Member Center to get your exclusive discount code.

Click here for more information, or to register.

Forrester's Consumer Forum 2007

October 11-12, 2007
Hilton Chicago

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The growth of Social Computing creates new challenges for businesses across all industries. Join us for Forrester’s Consumer Forum 2007 to explore the implications of today's consumer-driven environment and learn which social technologies your business will need to succeed. WOMMA members receive a $400 discount off the regular conference rate! Call 1.888.343.6786 to register.

eMetrics Marketing Optimization Summit

Washington, D.C.
Oct. 14-17

Measure your online success.
Optimize your online marketing.
Make your website more valuable.

Learn from the industry thought leaders, share with your peers, and learn how to optimize the value of your online marketing.

For more information or to register now, visit:
http://www.emetrics.org/2007/washingtondc/

WOMUK Launch Summit

Oct 16-17, 2007
London

WOMUK is offering our members discounted entry to their Launch Summit, which is taking place Oct. 16-17 in London. Co-presented with Marketing Week, the WOMUK Launch Summit features talks by WOMMA board members Dave Balter and Rick Murray, among many others.

Prices are as follows:

Standard 2 day conference price: £1199
Standard 1 day workshop price: £699
Conference and workshop price: £1798

WOMMA members may take £100 (~$200) off the attendance fee by using the WOMUK sign up form or calling +44 (0)20 7970 4770 and telling them you are a WOMMA member. (WOMMA membership will be verified by WOMUK and WOMMA.)

For more information about the WOMUK Launch Summit, please visit: http://www.wordofmouthconference.co.uk/.

Search Marketing Expo – SMX Social Media

October 16 & 17, 2007
Metropolitan Pavilion
New York, New York

WOMMA members take 10% off the registration price for Search Marketing Expo – SMX Social Media – New York City October 16 & 17, 2007. SMX Social Media is a two-day show where marketers will learn to harness the power of consumer engagement. It covers how social media sites such as Digg, del.icio.us, StumbleUpon, Reddit, and others serve a growing audience that wants to discover information based on community interests, voting and sharing. Convinced social media is the way to reach audiences who are tuning out traditional media? Need actionable information on leveraging social media platforms? Check the SMX Social Media agenda -- register today!

WOMMA Members: Click here to get your discount code!

MidMarket eTail 2007

San Jose, CA
Oct. 22-24, 2007

The MidMarket eTail event will be held from October 22-24, 2007 at the Crowne Plaza in San Jose, CA. It is in its second year and this year is focusing on issues faced by small- to mid-sized online retailers. Speakers will teach the audience to:

  • Build consumer loyalty
  • Grow business through prioritization of external and internal resources
  • Achieve quantifiable results by investing in key technologies
  • Increase brand equity by strategically driving consumers to product websites
  • Create a personalized, unique site experience with key mix of analytics and metrics

Confirmed presenters for 2007 include:

  • Jill Ambrose, CEO, CafePress.com
  • Bill Bass, CEO, Fair Indigo
  • Peter Green, Customer Service Manager, Genica
  • Brandon Hartness, Director of Ecommerce, Golfballs.com
  • Bjorn Espenses, President, CEO and Board Member, Infopia
  • Roger Hardy, Chairman, CEO & President, Coastal Contacts

Exclusive discount for WOMMA members: Save 20%

To get your exclusive discount, log in to the WOMMA Member Center.