WOMMA Books
WOMMA members and friends have written the book on word of mouth marketing -- literally. Build your own word of mouth marketing library with these incredible books by word of mouth experts and advocates. The word of mouth canon is growing every day, so get reading!
Anatomy of Buzz by Emanuel Rosen
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield
Beyond Buzz by Lois Kelly
Buying In by Rob Walker
Buzz Marketing with Blogs for Dummies by Susannah Gardner
Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes
Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg, Jeffery Eisenberg
Creating Customer Evangelists by Ben McConnell, Jackie Huba
Diffusion of Innovations by Everett M. Rogers
Grapevine : The New Art of Word-of-Mouth Marketing by David Balter, John Butman
Groundswell by Charlene Li and Josh Bernoff
Hello, My Name is Scott by Scott Ginsberg
Loyalty Rules by Frederick F. Reichheld
Made to Stick Chip Heath & Dan Heath
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble, Shel Israel
Passionate and Profitable by Lior Arussy
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava
PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra
Return on Customer by Don Peppers and Martha Rogers
Secrets of Word-of-Mouth Marketing by George Silverman
Selling The Dream by Guy Kawasaki
The Age of Engage by Denise Shiffman
The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable The Group of 33, Seth Godin
The Corporate Blogging Book by Debbie Weil
The Culting of Brands by Douglas Atkin
The Influentials by Ed Keller and John Berry
The New Yorker Book of Business Cartoons by Robert Mankoff
The Power of Approachability by Scott Ginsberg
The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld
Tipping Point by Malcolm Gladwell
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore
Unleashing the Ideavirus by Seth Godin
We the Media by Dan Gillmor
Wisdom of Crowds by James Surowiecki
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz