President: Ed Keller, CEO of The Keller Fay Group

Ed Keller, CEO of the Keller Fay Group, has been called “one of the most
recognized names in word of mouth.”

The Keller Fay Group (www.kellerfay.com) is a specialist market research
firm focused exclusively on word of mouth marketing. Keller Fay’s syndicated
research service, TalkTrack®, is the only comprehensive tracking study of
America’s word of mouth conversations that monitors word of mouth
conversations about products, services, and brands, including those that
occur offline as well as online.

Prior to founding Keller Fay, Keller was CEO of RoperASW, where he worked
for almost 20 years. And prior to Roper, Keller worked at Yankelovich.

The publication of Keller's book, The Influentials, co-authored by Jon Berry,
has been called the "seminal moment in the development of word of mouth."
The book has been featured in leading publications, including The New York
Times, The Washington Post, USA Today, Fortune, Fast Company, Smart
Money, Ad Age, AdWeek and BrandWeek. The American Marketing
Association named The Influentials one of the best marketing books of 2004.

Keller is President of the Board of the Word of Mouth Marketing Association
(WOMMA), and a board member of the Advertising Research Foundation
(ARF). He is Past President of the Market Research Council, and in 2006
was a Lecturer at the University of Pennsylvania's Annenberg School for
Communication. He serves on the Annenberg School’s Alumni Advisory
Board.

Keller speaks frequently to business audiences about word of mouth
marketing, and is quoted frequently in the trade press.

Keller is a magna cum laude graduate of the University of Pennsylvania,
where he also earned his MA in Communications from the Annenberg School
for Communication.

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Vice President: Paul Rand, President and CEO, Zocalo Group

Paul M. Rand is Partner, Global Chief Development and Innovation Officer at Ketchum and Director of the firm's Global Technology Practice.

In his role, Paul is responsible for the firm's global growth initiative and the creation and implementation of products and services to help clients communicate more effectively. Paul also serves as the leader of 150 technology professionals and the senior leader for a number of Ketchum clients.

Paul has led or co-led the development of four industry recognized services: ChannelEdge (a sales channel communications program); Influencer Relationship Management (an influencer identification and marketing program); Women 25-54 (a service line focused on marketing to women) and Ketchum Personalized Media (delivering services in blogs, podcasts, Search Engine Optimization and mobile marketing).

Paul has 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications. As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Ketchum acquired CTC in June 2001.

For ten years, Paul served as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and has been featured and/or quoted on business and communications issues in media including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets.

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Secretary: Laura Shuler, Chief Strategy Officer, President (US), Jack Morton Worldwide

As Chief Strategy Officer and President, US, Laura Shuler is responsible for continuing to evolve and enhance the agency’s value to its clients as a strategic marketing partner, and for driving the growth of its US operations.

Laura assumed the leadership of Jack Morton’s global strategy and planning capabilities in 2006 to extend the agency’s position as an experiential marketing thought leader and give clients enhanced offerings in platform development, audience insight and marketing accountability.

A member of Jack Morton’s Executive Team since 1996, Laura has played a leading role in growing the agency’s brand, its core offerings and its relationships with key clients. In addition to her role as Chief Strategy Officer and her leadership of the US operations, she has held senior management positions overseeing the agency’s New York office and its Eastern operations as well as its strategic development and US brand marketing.

Laura has been a passionate spokesperson for Jack Morton's evolution as an agency and the growing value of experiential and event marketing. She speaks regularly to business and industry audiences.

Laura received a BA in Communications from the University of Delaware. She lives in Rye, New York with her husband and their four children.

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John Bell, Managing Director, 360° Digital Influence/ Executive Creative Director, Ogilvy Public Relations

At Ogilvy PR, John H. Bell is the Managing Director of 360° Digital Influence and the agency’s Executive Creative Director. John developed 360° Digital Influence to connect our brand-building PR expertise with an insider’s knowledge of new digital trends, harnessing the strength of social media on behalf of our clients.

John is always scouting the next wave of innovation that can help business, advocacy groups or social marketing causes build stronger, more genuine connections with people.

The first wave of innovation was Interactive Television in 1990. (Isn’t that where everyone started?) John headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&T to create the most futuristic vision of interactive television anyone could imagine. He created programming for kids and gamers and fully interactive versions of Entertainment Tonight and fantasy sports, as well as the first Interactive Advertisement for American Express during that ITV trial.

John went on to form Media Circus Interactive Advertising in New York. There he found effective ways to use CD-ROMs, including designing the first interactive advertisement on Launch, then a CD-ROM zine, for Sony Electronics. He also created the first I-Spy CD-ROM for Scholastic, extending the brand into the electronic space and pushing the limits of what an interactive experience could be. At the same time the Internet was exploding. John designed and built complicated transaction sites like Gateway Computers ecommerce site and experiments like MTV’s Web service, connecting “stringers” all across the country reporting on the music scene in their community. (Does it sound a bit like blogging? It should and the year was 1995).

Discovery Channel was one of the first media properties to really experiment with the Web. John was brought in to transform a single Web site into a network of 14 Web properties known as Discovery.com, including live, online expeditions from the field. Reporters posted stories, audio and video from Australia in search of giant spiders and from the bottom of the ocean exploring the Titanic wreckage for the first time. He designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel, not to mention a host of digital TV network sites and global sites.

His experience creating an online adventure service for kids with Discovery Kids, inspired John to join a startup called HiFusion that was committed to building a unique school-to-home Internet service for the K-12 community. There, he created full-service portals with every communication function under the sun – IM, mail, message boards, even a voice-to-text alert system that would reach you on all of your devices. They had a nationwide team of education professionals working to bring the service into schools and communities everywhere. But it was 2000 – a pivotal year for Internet-based business. The company was sold to Sylvan Ventures and John moved onto the next adventure.

That next adventure is Ogilvy – and 360° Digital Influence.

John graduated from the University of Pennsylvania with a Bachelor of Arts in European History and a minor in Communications.

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Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company

Rod W. Brooks was born and raised in Lake Stevens, Washington, a small rural community 30 miles north of Seattle. He earned his bachelor's degree from Washington State University, which is credited with having one of the nation's finest communications programs - and that's exactly what Rod wanted to have under his belt: a license to communicate.

Rod went to work designing, writing and selling advertising for a local publishing company. Twelve years later, Rod emerged from three positions of increasing responsibility to become the VP of Marketing and Advertising for an 800-store retail auto parts chain - Northern Automative. In addition to being solely responsible for Northern's marketing efforts, Rod also had significant influence in strategic decisions about growth through acquisition and which automative parts-store brands should be considered.

Northern's rapid growth under Rod's directions caught the attention of a cadre of investors interested in capitalizing on his skills. They recruited Rod to direct marketing for Egghead, WordPerfect, and Coinstar.

Following Coinstar, Rod was pleased to accept a position at PEMCO Mutual Insurance Company. PEMCO represented another challenging thrill - the opportunity to transform an operations-based organization with a predominately commoditized product into a dynamic customer-centric, market-driven and results-oriented mutual organization.

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Idil Çakim, VP, Interactive Media, GolinHarris

Ms. Çakim is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minorities' use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Min's New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times.

Idil Çakim regularly writes about communication and word-of-mouth marketing trends for Burson-Marsteller's e-fluentials blog (http://blog.efluentials.com) and the Guidewire Group (www.guidewiregroup.com). She holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. She is a member of National Association of Minorities in Communication, Word of Mouth Marketing Association (WOMMA), Viral and Buzz Marketing Association (VBMA), and World Future Society.

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Sam Decker, Vice President Marketing & Products, Bazaarvoice

Sam Decker is a recognized expert in eCommerce, word of mouth, and direct marketing. A frequent speaker at marketing and eCommerce events and author of a popular marketing blog (www.deckermarketing.com), Decker brings 14 years of marketing and online retailing experience to Bazaarvoice. As Vice President of Marketing and Products Decker is responsible for leading Bazaarvoice corporate marketing, PR and product strategy.

Bazaarvoice, Inc., a company focused on engaging customer evangelists to share word of mouth marketing with its clients web sites. Bazaarvoice clients include Overstock, Home Depot, BassPro, CompUSA and PETCO. Three months from launch Bazaarvoice garnered 40 press articles, an Aberdeen award for innovation, and was selected for the Red Herring 100.

Before joining Bazaarvoice, Decker spent 7 years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer website and built Dell.com into the largest consumer eCommerce website at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s successful customer-centricity strategy and customer segmentation using Six Sigma methodologies. Later he directed marketing for Dell’s $1.5B installed-based marketing division, responsible for eBusiness, marketing communications and brand management. During Sam’s career at Dell he was awarded Employee of the quarter, Manager of the Quarter, and MVP of the Quarter.

Before Dell, Decker spent over six years leading marketing at B2C and B2B startups and is recognized as a pioneer in online community building. He consulted with companies such as Apple, Claris, Adobe and Borland to help them develop word-of-mouth and installed-based marketing strategies.

Decker has authored two books on word of mouth and guerilla marketing, serves as Chairman of the Board of Advisors for the Web Analytics Association, Board of Advisors for Texchange, and is an active member of the Word of Mouth Marketing Association and Internet Strategy Forum. Decker holds a BS in Business Marketing Management from California Polytechnic University.

Sam is originally from Bay Area, but the Austin barbecue, lakes, and friendly culture has him hooked by the longhorns. Away from work, Sam is with his top priorities: his wife, 9-year old daughter, and 6-year old son. Sam aspires to one day enjoy an impressive collection of unused technology, get his money’s worth out of Netflix, tap into a growing stack of unopened business books, and share thoughts on his blog once in a while on how to lead, live and sell more stuff to people like him.

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Liana Frey, Chief of Staff, Marketing, Dell

Liana Frey is a marketing leader at Dell Inc, a leading global technology
company. She has nearly ten years experience leading online and marketing
organizations at Dell. She is an expert in ecommerce, direct marketing, and
strategy.

Liana is currently Chief of Staff to Dell’s CMO, where she is helping to re-
invigorate Dell's marketing and brand positioning, and to drive innovations in
customers' online experience. She plays a critical role in working with the
traditional marketing teams to embrace new participatory and customer centric
ways of interacting with customers. Previously, she was responsible for digital
marketing for the Consumer Division in the United States, where she managed
one of the largest direct marketing budgets in the country. She was responsible
for launching Dell’s viral music/video/photo mash-up tool on MySpace and
FaceBook. She also led the strategy behind Dell’s holiday campaign “wish”
where customers could “wish” for a new Dell computer and enlist friends and
family to make a donation to help them fund their dream system. As a result of
these efforts, Dell brand metrics increased significantly in the “cool” and
“creative” categories. Additionally, Liana doubled revenue for every dollar spent
on paid search and tripled email response rates through targeted content.
Before leading digital marketing, Liana was responsible for the small business’s
division web channel, a $1.7 billion dollar business.

Prior to Dell, Liana was a Manager and case team leader at Braxton Associates,
a strategy consulting firm. She holds an MBA from the Tuck School of Business
at Dartmouth College.

Recently, she presented “The Five New Rules for Marketing: A Dell Case Study”
at ad:tech Sydney and hosted a Search Summit keynoted by John Battelle.

In her spare time, Liana enjoys testing her entrepreneurship skills with the
upcoming launch of her sun protective apparel company and spending time with
her family. On the weekends, she can often be found at the local Austin parks
with her husband and her sons.

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Spike Jones, Firestarter, Brains on Fire

Spike Jones was born in the belly of a volcanic lair somewhere in the Ukraine
near the Sea of Azov. Left to survive on his own, he was soon adopted and
raised by a pack of thumbless albino gypsies. When he was old enough to learn
the truth, he made his way to his true homeland, Texas, where they brainwash
you at an early age to take pride in who you are and where you're from.

After graduating from the “I can’t dance” Baylor University with degrees in
Environmental Studies and Journalism (read: tree-hugging writer), he bounced
around the country (Colorado, Missouri, back to Texas, Atlanta) and finally
landed in the always-friendly Southeast at a place they call the Brains on Fire. He
began his career there in 2000 as a storyteller, whittling compelling stories for his
clients.

Brands he’s helped strengthen include BMW, Rawlings Sporting Goods, Dagger
Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception
Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco
movement). And while he still enjoys storytelling, his Zen-like purpose now is to
embrace the kindred spirits that approach Brains on Fire looking for help. In other
words, he's the Firestarter.

Today, Spike often gets deeply involved in the development of Brains on Fire’s
identity and word of mouth strategies from Insight to execution. This includes
face-to-face insight to uncover emotional connections, training using Brains on
Fire’s proprietary curriculum and feet on the ground interaction with participants
in each of the movements they’ve developed. Movements of note that he’s been
involved in include the oft read and talked about Fiskars’ Fiskateer movement,
which has been covered by various publications and blogs, including AdAge,
ComputerWorld, PR Week, etc., was a finalist in the ad:tech awards and most
recently was written about in Forrester’s Groundswell book. Another bright spot is
South Carolina’s youth-led anti-tobacco movement, Rage Against the Haze,
which received a WOMMIE in 2006 and most recently, an EFFIE award in 2008.

When he's not around his favorite people in the world (his fellow Brains on Fire-
mates), you can find him out for a run flanked by his 100 lb. Chocolate lab, the
all-too appropriately named “Mud.” Spike also is the main contributor to the
Brains on Fire group blog (which is a topish-ranked marketing blog, depending
on your source) and speaks nationally at gigs ranging from private events to Ad
Federations to the Direct Selling Association to the National Society of Collegiate
Scholars.

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Matt Moog, Founder and CEO, Viewpoints Network

In terms of trade association experience Matt has served on the board of the
Direct Marketing Association and the Interactive Advertising Bureau while serving
at the CEO of CoolSavings, Inc. He has been active in the leadership and
growth of Interactive Advertising since 1996 when he was one of the original
founders of CoolSavings.

As the founder of Viewpoints Network he has been actively involved since its
founding in creating a platform for consumer reviews and promoting the positive
aspects and potential of Word of Mouth Marketing.

1992-1996 – various business development positions at Microsoft/MSN
1996-2006 – EVP of sales and Marketing (96-‘00) and CEO & President (01-06)
2006 to 2008 – Founder and CEO of Viewpoints Network

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David Rabjohns, CEO, MotiveQuest LLC

David is CEO and founder of MotiveQuest, a leading global strategic planning
consultancy specializing in helping companies manage the marketing and business
implications of the Social Computing Revolution.

MotiveQuest uses their unique “Online Anthropology” approach (both software tools and
world class strategists) to develop models of consumer emotion and loyalty. The
company focuses their energies on uncovering fresh new business building insights and
lives their motto “Fearlessly Seeking The Reasons Why”.

MotiveQuest has worked in a wide range of global clients like Citibank, Nike, HP, MINI
and agencies like Goodby, Fallon, DDB, Edelman and Digitas.

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Stuart Sheldon, President – Atlanta Division, Escalate

Who cares what Stuart Sheldon, Founder of ConnectUs Marketing LLC, says about his word of mouth marketing credentials! When consumers say almost 20% of their
purchase decisions hinge solely on, and 86% in part on, referrals by friends and family
(Millward Brown, 2005), it is more powerful to hear what others say on the subject:

“Stuart was one of the first brand marketers to understand the new "engagement
era" for marketing communications. As pioneer in word of mouth marketing at
Coca Cola, [Stuart] developed sophisticated strategies and tactics to encourage
brand customers to talk about and recommend products to their friends and
families.” - Brad Fay – COO @ Keller Fay Group.

“Stu's leadership of the Coke Word of Mouth Marketing Task force demonstrated
commitment to and passion for Marketing Innovation. Stu thinks & acts at both
strategic and tactical levels.” - Laura Levitan – SVP Brand Development @ Mr. Youth & RepNation.

· 2001-2002: Envisioned, launched and evolved one of the first branded web sites to
use now wildly popular word of mouth marketing tactics such as user-generated
content, viral marketing, on-line gaming and media streaming. “Dot com” results
turned the retail sales landscape for his challenger brand and the dominant segment
leader upside down (outsold 22:1 in stores, Stuart’s brand won 10:1 on the web).

· 2003-2004: Designed, executed and evaluated the first-ever 100% word of mouth
marketing program in the soft drink industry. Strong program results across all
measures proved the value of the emerging marketing discipline to his organization.
His constant evangelism for the discipline drove increased internal interest in word of
mouth and fostered a global partnership between two marketing giants.

· 2005-2007: Led an internal cross-functional team on a two-plus year journey to
explore the relevance and application of word of mouth marketing to the Coca-Cola
organization. Deliverables included mission, strategies, objectives and tactics across
both annual and 3-5 year business plans. Stuart and his team become sought-after
subject matter experts for the global organization and within the WOMM community.

· 2008: Founded ConnectUs Marketing LLC, a marketing consulting firm that
combines traditional brand management expertise with a passion for marketing
innovation (current emphasis: word-of-mouth marketing) in a culture of integrity,
accountability and collaboration that yields high quality work and results.

Stuart and Karen, his wife, live in Atlanta with their three sons. When not chasing the
boys, Stuart is a competitive water polo player and swimmer. Stuart graduated from
Washington & Lee University in Lexington, Virginia with a BA in English Literature.
He grew up in Wichita, Kansas.

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Amanda Van Nuys, Vice President, Corporate Marketing, Organic

Amanda leads all marketing efforts at Organic including brand awareness, public
relations, analyst relations, advertising, events, and digital communications.

Prior to Organic, Amanda was the Director of Research and Corporate
Communications at Scient, leading marketing, analyst relations, and research
services. Before Scient, Amanda served as the Manager of Analyst Relations
and Competitive Analysis within the Office of Executive Communications at
Novell. Additionally, she has held marketing communications positions at Sybase
and Regis McKenna.

Amanda serves on the Word of Mouth Marketing Association's Leadership and
Ethics councils and belongs to the Silicon Valley American Marketing
Association. She also serves as a member of the AAAA’s Agency Public
Relations Council. She graduated cum laude with her BA in Art History from
Vassar College.

When not doing her happy dance in the office, you can find Amanda walking her
dog and Twittering the day away.

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Scott K. Wilder, Group Manager, Intuit

Scott K. Wilder is currently the Group Manager of Intuit's QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University's Leadership Coaching Program.

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Julie Wittes Schlack, Vice President, Innovation and Design, Senior Community Consultant, Communispace Corporation

One of the founding members of Communispace Corporation, Julie is closely involved with both the design and implementation of private, online communities that enable continuous customer conversations and allow consumers and companies to build dynamic, long-term relationships. As the Vice President of Innovation and Design, she appreciates the value of passionate feedback and suggestions from Communispace users in informing each new round of product enhancements, and as a Senior Community Consultant, she enjoys the process of stimulating and facilitating online advice and opinion-sharing in general. Julie is also responsible for the company’s cross-client, cross-community research that has yielded numerous white papers, speaking engagements, and fodder for bloggers industry-wide.

Julie joined Communispace Corporation after having served as manager of learning design for Omega Performance and for Micromentor. Her background also includes consulting and developing training materials for a diverse group of corporations and non-profit organizations. Julie has received many awards in her 15 years in multimedia, including four New Media InVision awards, an Online Learning award, and three CINDY awards.

Before becoming a multimedia learning designer, Julie ran the publications and training department of a large software company, worked as a technical and marketing communications writer, managed continuing professional education programs for practitioners in the field of lifelong learning, and worked as a psychiatric aide and as a labor organizer in the garment and electronics industries.

Julie has an Ed. M. in interactive technology from the Harvard Graduate School of Education, and a B.A. in creative writing and psychology from the University of Michigan. She is a recipient of the Hopwood Award for creative writing and a regular book reviewer for The Boston Globe. She spends her non-working hours playing saxophone (an untalented amateur), listening to jazz, swimming, doing yoga, reading history, writing fiction, and hanging out with her husband Mark and daughters (in whose lives she never meddles...).

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Dave Balter (Observer), CEO, BzzAgent

Dave Balter is the founder and CEO of BzzAgent, Inc., one of the advertising industry's most recognized word-of-mouth marketing and media firm. He launched BzzAgent in 2002, and since that time the company has established itself as the leading provider of word-of-mouth services for the world's most esteemed brands, including Anheuser-Busch, Levi Strauss and Ralph Lauren. Under Balter's leadership, BzzAgent has been featured in The New York Times Sunday Magazine and The Wall Street Journal. In January of 2006, the company closed a groundbreaking $14MM round of institutional financing.

Balter is an international speaker on the topic of word-of-mouth marketing and holds a provisional patent in the process and systems of word-of-mouth marketing and research. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become the industry's seminal business title. Dubbed a "serial entrepreneur" by The Boston Globe, Balter built and sold two promotional agencies prior to forming BzzAgent. Prior to launching his own companies, Balter spent a number of years working in customer loyalty capacities for companies including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients. He was named to the "40 under 40" by the Advertising Specialty Institute in 2001 and "Top 7 Individuals Changing the Face of Beauty" by Women's Wear Daily. Balter earned a B.A. in Psychology from Skidmore College.

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Pete Blackshaw (Observer), CMO, Nielsen BuzzMetrics

Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek's acquisition by Nielsen BuzzMetrics, Pete served as the Intelliseek's Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts.

He is a co-founder of the 2004 Word of Mouth Marketing Association. He authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network and several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com.

In 1999, Pete founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit), resulting in P&G being named Advertising Age Magazine's "Interactive Marketer of the Year." Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Sen. Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.

He has a bachelor of arts degree in politics from the University of California at Santa Cruz.

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