According to an annual report from WOMMA member company, ForeSee Results, Amazon.com and Netflix.com top the Online Retail Satisfaction Index. Overall customer satisfaction with sites such as Circuit City, Gap, Home Depot, HSN, Neiman Marcus, and Overstock were, well, not so satisfying. The fourth annual holiday online satisfaction report is based on a survey of over 9,000 visitors to the top 40 e-retail websites according to sales revenue as reported by Internet Retailer's Top 500 Guide....
Next week Forterra will release a white paper detailing the results of a joint experiment with members of The Masie Center's Learning Consortium on the use of training via virtual worlds. While the purpose of the study was to examine employee development and training, one extra benefit of the process was identifying virtual worlds as a cost-effective, richer alternative to other methods of teleconferencing. The white paper lays out instructions and tips for setting up effective virtual world training environments....
One might have expected 2008 to bring a great many social marketing success stories, given the huge, engaged audiences amassed by the likes of Facebook, MySpace, YouTube, and Twitter. In other words, creating campaigns for social platforms is hard work that frequently produces marginal results. According to Amy Auerbach, SVP and director of digital at Initiative, “not many marketers have really cracked the code.”...
As more and more nonprofits take advantage of social media sites to connect with supporters and enthusiasts, security concerns are rising more to the forefront. Ken Pappas of TechNewsWorld sees a rash of new cyber-threats emerging in response to growing use of social media tools. According to Ken, it’s a fine phishing ground for those who want to exploit the ever-growing demand for stolen personal information. The benefits of social media have been well established; however, the lack of control and a wide user base opens up many more opportunities for Web site exploits....
With declines in viewership, subscriptions and recall of traditional channels, it will be more important than ever for marketers to cut through the noise and separate the hype from the truth about what the social Web is all about. With the uncertainty of the economy a reality, Brad Mays, SVP of social and online media for WOMMA member company Fleishman-Hillard, sees the New Year as a great opportunity for everyone to catch up on all the changes that occurred in 2008 and take advantage of the great things happening on the Web for 2009....
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